Although opening an account on any social media is free, managing multiple accounts of a customer is a costly activity as it is highly time consuming. There are platforms, free or paid, that can help us aggregate multiple profiles and facilitate their management. A single login for different accounts, from Facebook to Twitter, from Youtube to LinkedIn. Some useful tools: […]
Let’s start with a correct definition. Email Marketing is considered communication to people and companies – via email (therefore by means of a digital tool such as email and not an analogue one such as paper, pen and stamp) – of commercial messages (DEM), news and updates on the sender ( newsletter) or notifications related […]
What should we do to turn visits to our site into leads? The next step is to increase the conversion rate of our website, i.e. transform visits from search engines, blogs, social network pages and external links into leads (contacts). In web marketing, a tool to obtain this conversion is to create landing pages on our […]